Polar’s By Your Side
Challenge:
CHALLENGE: Seltzer is often seen as just another drink. Polar needed to stand out in a crowded category and reinforce why it matters in people’s lives beyond refreshment.
AD FILM
Solution:
Show how Polar Seltzer exists within meaningful, real-life moments. Instead of focusing on the product alone, the campaign highlights quiet escapes, personal rituals, and everyday journeys.
Director, Director of Photography, Editor: Wesley Chen
Producer, Actor: Andrew Li