Walmart Guess Who
The Ask:
Change the perception of Walmart among first-time and returning college students, ages 17–22, to shop Walmart for their whole back-to-college checklist: from stylish dorm must-haves & tech to on-trend fashion.
The Campaign:
Walmart helps college students realise who they want to be throughout their college years. With low prices and unexpectedly stylish finds, we make it affordable to try on new versions of yourself again and again.
But you’d never guess who was behind it.
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OOH
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