Empty Nesting With Room & Board
The Ask:
How can Room & Board become the furniture brand of choice for Empty Nesters by helping them redefine what home means during a major life transition?
The Situation:
Room & Board is known for quality and timeless design, but lacks a clearly defined audience driving growth.
OOH
The Tension:
Empty nesters are ready to redesign their homes, but struggle to let go of furniture tied to years of memories.
The Insight:
The day the nest empties is the day parents rediscover who they’ve become.
Reframe home redesign not as replacing the past, but as reclaiming identity. Position Room & Board as the brand that helps people transition from who they were as parents to who they are now.
Social
Website
Partnership
The Strategy:
It’s Time
Team
Wesley Chen, Strategy
William Wu, Strategy
Davis Yang, Strategy
Seohyun Dasha Um, Strategy
Julianna Occhipinti, Copywriting
Paige Jalosinski, Art Direction