Scentbird: Scent Book
The Ask:
How can Scentbird become essential to how people experience and remember their lives through scent?
The Situation:
Scentbird operates in a saturated fragrance market dominated by legacy retailers and direct-to-consumer brands. While the subscription model offers flexibility, consumer perception has not caught up.
Fragrance is still treated as a considered, long-term purchase rather than something fluid and evolving.
Product
Website
The Tension:
Consumers want variety, self-expression, and personalization, but fragrance still feels like a commitment. They want different scents for different moods, moments, and identities, yet buying a full bottle locks them into one version of themselves.
The Insight:
People associate scent with meaningful moments, but they have no way to capture or revisit those experiences. Fragrance is not just something people wear. It is something they remember.
Reframe fragrance from a long-term purchase into a flexible, expressive tool for documenting life. Position Scentbird not as a subscription service, but as a system that allows people to explore, capture, and relive their experiences through scent.
Social
The Strategy:
Scent Book
Team
Wesley Chen, Strategy
Kendall House, Strategy
Allie Richter, Strategy
Penelope Paxson, Copywriting
Josie Lawrence, Art Direction